Competitive Landscape: Leading Lubricant Brands in Pakistan (2025).

An expanded section for your article on the Pakistan Lubricants Market 2025, now enriched with competitive brand insights based on the latest industry analysis:

Competitive Landscape: Leading Lubricant Brands in Pakistan (2025).

The Pakistan lubricants market is moderately concentrated, with a mix of domestic manufacturers and international giants competing across automotive, industrial, and specialty segments. The top players are distinguished by their production capacity, certification credentials, and regional distribution strength.

General Petroleum  
A standout domestic brand with rapid growth, General Petroleum offers API-certified and OEM-approved lubricants under premium lines like Petrogen, DeoGen, Syncrogen, InGEN, BYGen and GreasGen. Its ISO-certified blending and competitive pricing make it a strong contender for regional expansion.

Hi-Tech Lubricants Ltd.
A long-established player known for its ZIC-branded oils, Hi-Tech maintains a strong OEM alignment and wide distribution network. It’s one of the largest producers in Pakistan, with a focus on synthetic and semi-synthetic formulations.

Shell Pakistan (via Professional Lubes)
Shell remains a dominant international brand with local blending and distribution. Its products are widely used in passenger cars, commercial fleets, and industrial machinery, backed by global R&D and OEM partnerships.

Total PARCO Pakistan
This joint venture offers high-performance lubricants with a growing footprint in automotive and industrial sectors. Its synthetic oils are gaining popularity among workshops and dealerships.

Caltex Havoline (Chevron)
Known for its CNG-compatible and high-mileage oils, Caltex maintains a strong retail presence. While much of its product is imported, its brand loyalty remains high.

Mobil (ExxonMobil)
Mobil 1 and Super 1000X2 are premium synthetic oils favored in high-performance and luxury vehicles. Though mostly imported, Mobil’s reputation for quality keeps it competitive.

Liqui Moly Pakistan
A German brand with increasing visibility in urban centers, Liqui Moly targets premium users and motorcycle enthusiasts. Its synthetic oils are well-regarded for engine protection and longevity.

KenLubes International
A domestic manufacturer with export ambitions, KenLubes supplies both industrial and automotive lubricants. It’s gaining traction in B2B channels and regional markets.

Pak Grease Manufacturing Co.
Specializing in greases and heavy-duty oils, Pak Grease is expanding into retail with blended oils. It serves industrial clients across Karachi and southern regions.

Zoom Marketing Oils (LOTOS Partner)
Partnered with LOTOS Group from Poland, Zoom offers advanced formulations for modern engines. Its focus is on premium automotive oils and synthetic blends.

A structured comparison tailored for your training guides or proposal decks focused on product lines and certification compliance across key lubricant brands in Pakistan (2025),this matrix highlights their alignment with global standards (API, ACEA, JASO), product segmentation, and strategic positioning.

Certification & Product Line Overview: Top Lubricant Brands in Pakistan (2025)

In Pakistan’s 2025 lubricants market, leading brands compete across three key dimensions: global certification compliance (API, ACEA , JASO), product segmentation, and distribution strategy. Here's a structured breakdown:

General Petroleum offers API SN/CF and SP-certified oils, with partial ACEA A3/B4 compliance and JASO MA2-rated motorcycle oils. Its key product lines include Petrogen, Syncrogen, and GreasGen. The brand is expanding beyond Pakistan into Africa and the UAE, leveraging strong domestic reach and competitive pricing.

Hi-Tech Lubricants (ZIC) delivers API SN Plus and SP oils, fully compliant with ACEA A5/B5 and JASO MA2. Its flagship products ZIC X7, ZIC M5, and ZIC Dexron ATF are widely used in workshops and dealerships, supported by OEM partnerships and a robust retail network.

Shell Pakistan, through Professional Lubes, blends API SN Plus and SP oils locally. It meets ACEA A3/B4 and C3 standards and offers JASO MA2 motorcycle oils. Key lines include Helix Ultra, Rimula R4, and Advance AX7. Shell benefits from global R&D and strong brand equity.

Total PARCO provides API SN and SP oils with ACEA A5/B5 and C2 compliance, plus JASO MA2 motorcycle oils. Its Quartz 9000, Rubia TIR, and Hi-Perf lines are gaining traction in both automotive and industrial sectors, supported by its joint venture structure.

Caltex Havoline (Chevron) supplies API SN Plus oils with partial ACEA A3/B4 compliance and JASO MA2 ratings. Its Havoline ProDS, Delo Silver, and CNG-specific oils are popular among urban drivers, especially in the CNG segment.

Mobil (ExxonMobil) offers premium API SP and SN Plus oils, fully compliant with ACEA A3/B4 and C3, and JASO MA2 motorcycle oils. Products like Mobil 1, Super 1000X2, and Delvac MX are mostly imported and cater to high-performance and luxury vehicles.

Liqui Moly brings German-engineered API SP and SN Plus oils, with ACEA A3/B4 and C3 compliance and JASO MA2 motorcycle oils. Its Synthoil, Molygen, and Motorbike 4T lines target premium users and urban motorcycle enthusiasts.

KenLubes International manufactures API SN/CF oils with partial ACEA A3/B4 compliance and JASO MA-rated motorcycle oils. Its KenGen, KenHydro, and KenGrease lines serve B2B clients and are expanding into export markets.

Pak Grease Manufacturing Co. produces API SN oils with limited ACEA compliance and no JASO rating. Its PG Grease, PG Diesel, and PG Industrial lines focus on heavy-duty and industrial applications, especially in Karachi and southern regions.

Zoom Marketing Oils, partnered with LOTOS Group (Poland), offers API SN Plus oils with full ACEA A5/B5 compliance and JASO MA2 motorcycle oils. Its LOTOS Quartz and Unilit LT-4 EP 3 greases feature advanced synthetic blends and eco-friendly formulations.

Training Highlights

• API SN/Plus and SP are the most common certifications across brands.

• ACEA compliance is strongest in synthetic and Euro-spec oils.

• JASO MA2 is essential for motorcycle oils, especially in urban and two-wheeler markets.

• Shell, Total, and Mobil offer multi-standard oils suitable for mixed fleets.

• Domestic brands like General Petroleum, KenLubes, and Pak Grease are gaining market share through localized distribution and value-driven performance.

Location: Asia

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