General Petroleum (Director Technical & Business Development)

Ghiyas Ud Din

Director Technical & Business Development 

Ghiyas Ud Din, a graduate in Business Administration, brings over a decade of diverse experience in Production, Operations, Procurement, and Business Development within the Lubricants, Base Oil, and Additives industry.

He began his career as a Procurement Executive at General Petroleum as Part time, and within 4 years, was promoted to Plant and Production Incharge. Then over the span of eight years, he rose through the ranks to become Operations and Procurement Manager, and eventually Director Technical & Business Development.

Ghiyas Ud Din specializes in the formulation and production of lubricants meeting Euro specifications and JASO standards, and has played a key role in securing OEM approvals for the GP brand from prestigious manufacturers including Mercedes-Benz, Daimler Trucks, Volvo Trucks, GM Motors, Volkswagen, BMW, Porsche, and JALOS GLV-1.

During his tenure, he has been instrumental in achieving critical industry milestones, including certifications from the American Petroleum Institute (API) and the European Automobile Manufacturers’ Association (ACEA).

With a strong foundation in lubricant formulations, tribology, and machinery compatibility, Ghiyas Ud Din seamlessly blends technical expertise with strategic business acumen. His efforts in building strategic partnerships and conducting in-depth market research have contributed significantly to the expansion of the GP brand into new international markets, fostering sustainable growth and long-term client relationships.

His unwavering commitment to quality and innovation has helped position the GP brand as one of the fastest-growing lubricant brands across multiple regions.

In addition to his academic background in Business Administration, Ghiyas Ud Din continuously enhances his strategic and analytical capabilities. He is highly skilled in leadership, operational management, and project execution, consistently aligning his work with the company’s long-term vision.